SEO & SEM

Have you ever wondered what makes your business or other businesses appear on search results on Google? Tarheel Media Solutions understands the complicated algorithm Google has in place that dictates which websites pop up for different keywords. This is accomplished through SEO and SEM strategies.

What is SEO?

SEO stands for search engine optimization and is an ongoing strategy that involves optimizing words, images, and technical coding associated with your brand. SEO requires extensive keyword research, creation, and optimization of:

  • Content
  • Image Optimization
  • Title Tags
  • Meta Descriptions
  • Blogging
  • Link Building
  • And More!

This process requires consistent fine tuning over time that improves your business’ quality score in Google’s eyes, improving your search rank above competitors. Tarheel’s strategy focuses on local optimization for how your customers are searching in your North Carolina area.

What is SEM?

SEM stands for Search Engine Marketing and is an ad campaign to get your name seen for specific search queries. Unlike SEO, which works at improving your search engine rank organically, SEM allows you to pay for top ad placement in search results. This is one of the best ways to drive calls and sales. The bonus – running an SEM campaign improves your search rank and quality score organically!

Get Started Today

Our experts can manage SEO and SEM campaigns using the latest information on search algorithms and best practices to help your business rise in results for your geographic search area. If you are interested in improving rank on search results and generating impressions to phone calls through advertising, contact us today!