SEO Case Study
A local North Carolina trucking insurance company was not ranking in their area with competitors taking business from them through search. They wanted an SEO strategy to see higher rank for their important keywords locally.
Tarheel started with a complete website restructure to tailor content and design for truck insurance and commercial vehicle insurance. From there, we performed extensive keyword research for their many insurance products, new and rewritten content for dozens of pages using those keywords, and on-page and backend optimization tactics.
Before Tarheel’s involvement, the trucking insurance company was not ranking anywhere on search. Now they are ranking on the first page for many truck related keywords. The best part – the company is ranking high in the very competitive market of Raleigh and their business is located in Selma!
SEM Case Study
A Clayton auto repair company wanted to drive calls from their new website created by Tarheel Media Solutions. They decided on an SEM campaign to improve their search results and drive clicks and calls to their business.
Tarheel provided keyword research for the ad campaign based on the services the auto repair shop wanted to sell. Using these keywords, ad copy was created and implemented on AdWords. Tarheel consistently monitored, tweaked, and optimized the campaign to improve clicks and calls to the auto repair shop. Additional website content using campaign keywords was created to improve the campaign quality score and lower the ad spend.
This SEM strategy resulted in the auto repair shop being shown at the top in paid search for their important keywords. On average, the shop received 80 clicks per month and 14 calls! SEM is driving highly qualified traffic to his website and people searching for competitors are choosing to go to his website instead!
Website Case Study
A popular Garner, NC restaurant wanted to expand their word of mouth marketing to the internet with a new website. Previously they had a basic menu online and instead wanted a site that showcased their story and dishes.
Tarheel started with a face-to-face consultation with the restaurant owners. The website was created with information from this consultation, highlighting unique features of the restaurant such as their origin story and their sourcing of local ingredients for their dishes. After viewing the site, Tarheel helped the client with full support for any adjustments to their design until it was perfect. Once approved by the restaurant owners, Tarheel completely managed the uploading of their new site design to their existing URL so they would not lose page rank on Google search.
The restaurant owners completely love their new website design and their patrons do as well! The new website allows visitors to experience the atmosphere of the restaurant online and explore their full menu items in detail. The seamless construction and transfer of the website ensured there was no disruption in their digital presence.